The Body Wash Situation

Being an investigation into a tragedy, nay, a crying shame. The New Formula has struck once again depriving me of my body wash. Aveeno, I dissent.

The New Formula strikes again

— Figure 1: old formula (left), new formula (right)

Exhibit 1 - The Old Formula (Made in Canada)

Aveeno Skin Relief Body Wash - Old Formula (Made in Canada)

gently but effectively cleanses while leaving itchy, dry skin feeling soothed and moisturized

CARE FOR SKIN

Soothing Triple Oat Formula with oat flour, oat extract, and oat oil removes dirt and impurities without disrupting skin's natural moisture barrier

fragrance free, paraben free, dye free, soap free, allergy tested formulated for sensitive skin

Oats are Non-GMO

CARE FOR PLANET

Learn more about our sustainability efforts at Aveeno.com

DIRECTIONS:

Squeeze body wash onto a wet pouf, washcloth or hands. Work into a rich, creamy lather, then rinse.

FOR SHAVING: Apply by hand as a rich shaving wash for silky, smooth legs.

INGREDIENTS:

Water, Glycerin, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Avena Sativa (Oat) Kernel Flour, Citric Acid, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate Glycol Distearate, Dipropylene Glycol, Polyquaternium-10, Laureth-4, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PEG-20 Almond Glycerides, Sodium Hydroxide, Coriandrum Sativum (Coriander) Fruit Oil, Avena Sativa (Oat) Kernel Oil, Elettaria Cardamomum Seed Oil, Commiphora Myrrha Oil, Avena Sativa (Oat) Kernel Extract

Questions?

866-428-3366; Outside US, dial collect 215-273-8755 www.aveeno.com

Distributed by: JOHNSON & JOHNSON CONSUMER INC. Skillman, NJ 08558

C J&JCI 2022 Made in Canada

PLASTIC BOTTLE 30050307

the body wash situation aveeno body wash old vrs new formula

— Figure 2: list of differences in the ingredients.
old formula (left), new formula (right)

Exhibit 2 - The New Formula

Aveeno Skin Relief Body Wash - New Formula

91% agreed this product gently cleansed their skin without drying it out

CARE FOR SKIN

Soothing Triple Oat Formula

This body wash gently and effectively cleanses while leaving itchy, dry skin, soothed and feeling moisturized

sulfate free, fragrance free, paraben free, dye free, soap free, allergy tested formulated for sensitive skin

Oats are Non-GMO

CARE FOR PLANET

Learn more about our sustainability efforts at Aveeno.com Bottle contains 30% Post-Consumer Recycled Plastic

DIRECTIONS: Squeeze body wash onto a wet pouf, washcloth or hands. Work into a rich, creamy lather, then rinse.

FOR SHAVING: Apply by hand as a rich shaving wash for silky, smooth legs.

INGREDIENTS: Water, Glycerin, Cocamidopropyl Betaine, PEG-80 Sorbitan Laurate, Sodium Cocoyl Isethionate, Avena Sativa (Oat) Kernel Flour, Avena Sativa (Oat) Kernel Extract, Avena Sativa (Oat) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dipropylene Glycol, Ethylene Brassylate, 2,6-Dimethyl-7-Octen-2-ol Pelargonium Graveolens Flower Oil, Commiphora Myrrha Oil, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide

Questions? 866-428-3366; Outside US, dial collect 215-273-8755 www.aveeno.com

Aveeno

Distributed by:

JOHNSON & JOHNSON

CONSUMER INC. Skillman, NJ 08558 J&JCI 2023 Pat. www.jjcipats.com

PLASTIC BOTTLE 30053355



The New Formula strikes again

— Figure 3: Old formula (left), New formula (right)